US: Dunhill 1907 Debuts Next Week
A new Dunhill named for the founding year of the famed cigar brand goes on sale next week. Dunhill Tobacco of London will launch 1907 by Dunhill on May 13 at a party in New York City’s Club Macanudo. The cigars will then go on sale to retail outlets around the United States and the world, with shipments expected to reach retailers by mid-May.
As reported in February, 1907 refers to the year that Alfred Dunhill opened his eponymous tobacco shop on Duke Street in London. Since then, the Dunhill name has become one of the better known brand names for cigars, first as a Cuban brand and later as a Dominican brand. For several years the company had not been terribly active in creating new product. This launch of 1907 showcases newfound interest in the venerable brand.
Dunhill presently has two varieties, a very mild Aged Selection and a stronger Signed Range. The 1907 is intended to fall in the middle in terms of strength.
“It’s a medium [bodied] smoke that will complement our portfolio,” said Yves Politi, head of Dunhill cigars for British American Tobacco International Ltd.
The brand will come in four, somewhat classic sizes, ranging in price from around $7 to $8.25 each. There will be a Rothschild, 4 1/2 inches long by 48 ring; a Robusto, 5 by 52; a Churchill measuring 7 by 49; and a box-pressed Toro measuring 6 by 54. The Toro is the only pressed size; the other three are presented in the round. Each comes in a box containing 18 cigars.
The wrapper is osa viso from Honduras, the binder is a Dominican olor leaf and the filler blend combines Dominican olor and piloto Cubano. They are being rolled at General Cigar Dominicana for Dunhill. Enditem